When fans arrive at KDM Group East End Park, they see the excitement, the atmosphere, and the football. What they don’t always see is the planning, teamwork, and professionalism that goes into making every matchday safe, welcoming, and smooth running.
At DIMA Group, we are proud to play our part in every Dunfermline Athletic FC home game. From the turnstiles to the terraces, our licensed security and hospitality teams are there to support fans, staff, and the wider matchday experience.
Planning Before Kick Off
A successful matchday begins long before the first whistle. Preparation is key.
Our supervisors and managers work closely with DAFC staff in the build up to each fixture. Together we review the expected attendance, risk assessments, and operational needs. From there, we build a detailed plan that covers:
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Staff deployment and numbers required
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Allocation of roles across entrances, stands, and hospitality areas
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Emergency procedures and communication protocols
Every member of our team receives a thorough briefing so that when gates open, they know exactly where they need to be and what to expect. This preparation means we can handle not only the routine flow of fans but also any unexpected situations that arise.
Security on the Ground
Once the fans begin to arrive, our work steps into action. Our licensed security personnel are positioned throughout the stadium, providing visible reassurance and a strong safety presence.
Their responsibilities include:
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Ticket and bag checks at entry points
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Supporting safe and efficient crowd movement
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Monitoring for risks or anti social behaviour
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Responding quickly and calmly to incidents
This presence is not just about rules and enforcement. It is about creating a safe, inclusive environment where families, lifelong supporters, and first time visitors alike can enjoy the matchday. Our staff are trained to combine authority with approachability, ensuring everyone feels both secure and welcome.
Hospitality and Service
Football is about more than the 90 minutes on the pitch. The matchday experience extends into lounges, hospitality areas, and concessions, and here too, the DIMA Group team plays a vital role.
Our hospitality staff work behind the scenes to:
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Provide professional service to guests in lounges and suites
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Keep bars and food areas running smoothly
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Support the overall matchday atmosphere with friendly, attentive service
Great hospitality adds to the sense of occasion and helps supporters enjoy a positive experience from the moment they arrive until long after the final whistle.
Teamwork and Training
Delivering a safe and welcoming matchday requires teamwork across every level. Each shift brings together individuals with different skills, but all united by the same goal: creating the best possible experience for fans.
Our staff undergo regular training in areas such as first aid, conflict management, and customer service. This ensures that they are ready not only to meet security requirements but also to contribute positively to the matchday atmosphere.
Community and Pride
For DIMA Group, working with Dunfermline Athletic is about more than logistics. It is about being part of a community. East End Park is more than a stadium; it is a gathering place where generations of fans come together.
We are proud to support a club at the heart of Dunfermline and to know our work helps create memories that last a lifetime. For our staff, there is a strong sense of pride in being part of something bigger, making sure that every matchday is safe, enjoyable, and unforgettable.
Final Whistle
It takes planning, professionalism, and dedication to deliver a matchday. Behind the cheers and the chants, our people are making sure everything runs as it should.
👉 Whether you are a Pars fan in the stands or a visitor experiencing East End Park for the first time, you can count on DIMA Group to be working behind the scenes to keep the day safe, welcoming, and memorable.
