LESSON 1: What is Challenge 25

What is Challenge 25

Challenge 25 means that if a customer looks under the age of 25, they must provide valid identification to prove they are 18 or over.

This policy is used across licensed venues in the UK to prevent underage drinking.

Why It Matters

• Prevents underage entry
• Protects the venue licence
• Protects your SIA licence
• Keeps customers safe

Your Responsibility

You must apply Challenge 25 consistently to every customer.

If you are unsure of someone’s age, you must ask for ID.